We Think Beautiful — Shopify Partner & More, Brussels, est. 2009
We build the commerce
and the software behind it.
A Shopify studio in Brussels. We move stores onto Shopify, build the ones that are not there yet, and write the software when Shopify alone will not do it.
Who we are
You already trade. That changes everything.
Most of our work is for brands with real orders going out of a real warehouse. That means you cannot afford a bad week, a broken checkout, or a migration that loses a year of SEO. Neither can we.
We are five people in Brussels. You will work with the person who does the work, not an account layer above them. When something breaks at the wrong moment, you have our phone numbers.
We build Shopify stores, move stores onto Shopify, and set up the point of sale so the shop floor and the site finally agree. When a client keeps hitting the same wall and nothing on the market fixes it, we build the thing that does. Three of those are now products other people pay for.
See what that looks likeFour things, and the same people behind all of them.
How we work
Build it once.
Build it right.
Every product on this page started as a client problem we refused to solve twice. That is the whole method: if the same gap shows up on the third project, we build the thing that closes it.
01 — Shopify, in detail
The unglamorous parts, done properly.
Most Shopify work is one of these four. None of it is exciting to write about, and all of it is what decides whether your store is a pleasure or a chore to run.
Migration
Moving without losing anything
Products, customers, orders, URLs and rankings come across. We redirect the old paths, keep the search equity, and pick a switchover window when you are not trading hard. You should notice the new store; your customers should not notice the move.
Store build
From nothing, or from something tired
Design, build, content and the operations behind it. We start from how you actually sell — your ranges, your seasons, your returns — rather than from a theme that has to be argued with later.
Point of sale
One stock figure, not two
Shopify POS set up or migrated so the shop floor and the website read from the same inventory. If you have ever sold something twice, this is the fix.
Growth
Knowing which half worked
Marketing, analytics and the reporting that tells you where the revenue came from. We would rather show you a smaller number you can trust than a larger one you cannot.
How a project runs
Six steps. No surprises in the middle.
This is the shape of almost every project we take. If yours needs to be different, we will say so on the first call rather than three weeks in.
01
First call
Working out whether this is a fit
Thirty minutes. You tell us what is not working and what you are trying to reach. We tell you honestly whether we are the right people. Sometimes the answer is no, and we would rather find that out now than after a proposal.
02
Look at the real thing
Your store, your numbers, your stock
We go through the store as it stands — the theme, the apps, the analytics, the way orders actually reach your warehouse. Most of the important problems are visible here, and most of them are not the one you called about.
03
Scope and price
One document, one number
You get a written scope: what we will do, what we will not, what it costs, and roughly how long. Fixed where we can fix it. If something is genuinely unknowable up front, we say that instead of padding the estimate.
04
Build
Visible while it happens
You get a staging store you can open whenever you like, and a person you can message. We would rather you tell us something is wrong in week two than approve it politely in week six.
05
Go live
The careful bit
Redirects mapped, analytics checked, payments and taxes tested with real transactions. We pick a quiet window and we are on hand for it. Launch day should be boring.
06
After
Whatever you actually need
Some clients want a monthly retainer. Some want us gone and reachable. Both are fine. What we will not do is make you dependent on us to change your own opening hours.
Selected work
Dragon Diffusion
Woven leather, handmade in South India since 1985. A brand known to insiders and almost nobody else.
Built the digital presence from nothing — content, shipping strategy, a custom Shopify store — then automated order handling through to the factory.
See more workTell us what you're building.
A first call is thirty minutes and costs nothing. Bring the thing that is annoying you most — that is usually the fastest way in.
Brussels, Paris, Lisboa, Roma · replies within a working day