Overview of the Merchant and Their Business
Dragon Diffusion, a distinguished Belgian brand, specializes in the meticulous craftsmanship of woven leather bags and baskets. Established in 1985 by Craig Wright, the brand has cultivated a reputation for artisanal excellence.
Every Dragon Diffusion piece is meticulously handcrafted in their dedicated factory located in South India. This region, with its rich history of leather supply and a deep-seated tradition of hand-weaving dating back to the 1960s, has given rise to a highly specialized skill set.
The product range spans crossbody and shoulder bags, totes, and bucket bags, all featuring a collection of understated, plant-dyed colors that seamlessly complement every woman's year-round wardrobe. Prior to venturing into the realm of e-commerce, Dragon Diffusion predominantly relied on in-store sales and official reseller websites for distribution.
However, the brand suffered from a lack of effective communication, rendering it a well-kept secret known primarily to industry insiders.
Project & Challenge
When Dragon Diffusion approached our agency, they presented us with two primary objectives: first, to enhance the brand's online presence, and second, to boost their overall revenue.
The initial challenge was to build the brand's digital presence from the ground up. This encompassed everything from creating compelling content to devising an effective shipping strategy and implementing a user-friendly e-commerce platform, complete with a custom design.
To tackle this, our team needed to immerse themselves in Dragon Diffusion's ethos and operational methods. Given the brand's limited experience with e-commerce, it was crucial to deliver a solution that would be intuitive for them to manage, allowing for seamless order processing and access to critical website metrics.
Subsequently, a second challenge emerged: the automation of various processes to streamline order management and facilitate the seamless transfer of orders to the manufacturing facility. This step was pivotal in ensuring operational efficiency and customer satisfaction.
Solutions to the Challenge
In response to Dragon Diffusion's unique challenges and objectives, we devised a comprehensive solution that leveraged the capabilities of Shopify, a platform we are enthusiastic partners with due to its user-friendliness and flexibility. Our approach was centered around simplifying the e-commerce experience, optimizing order management, and enhancing overall brand visibility. Here's how we tackled the challenges.
Shopify E-commerce Solution
Made-to-Order Sales Strategy
Integration and Connectivity, including Content Creation
Shipping and Tax Configuration
Sales Analytics and Insights
Automation via Tags for Efficient Order Management
In summary, our solution was centered on Shopify's adaptable platform, which allowed us to address Dragon Diffusion's challenges comprehensively. Through strategic choices like made-to-order sales, seamless integration, streamlined logistics, and data-driven insights, we set the foundation for their successful foray into the world of e-commerce. This approach not only met their initial objectives but also paved the way for sustained growth and brand expansion.
Highlights of the Work Conducted
Throughout our collaboration with Dragon Diffusion, we achieved significant milestones and implemented key solutions that contributed to the success of their e-commerce venture. Here are the highlights:
Timeless Visual Identity and Customer Journey
Comprehensive Product Presentation
Empowering Ease of Use with Shopify
Streamlined Order Management and Shipping
Development of Order Automation Webapp
Efficient Order Shipping Process
Customer Service Excellence
In summary, our work with Dragon Diffusion extended beyond the initial launch of their e-commerce site. It encompassed a holistic approach that covered design, product presentation, operational efficiency, order automation, shipping optimization, and top-tier customer service. These highlights not only reflect our dedication to achieving outstanding results but also demonstrate our commitment to supporting Dragon Diffusion's growth and success in the world of e-commerce.
Key Results and Metrics
The collaborative efforts between Dragon Diffusion and our digital agency have yielded significant results and metrics that underscore the success of our partnership. Here are the key outcomes:
Impressive Revenue Growth
Enhanced Visibility and Collaboration
Organic Instagram Growth
Robust Website Traffic
Future Growth Strategies
In summary, the remarkable results achieved in Dragon Diffusion's case can be attributed, in part, to the pivotal role played by Shopify. Its user-friendly interface, ease of handling, and design flexibility allowed us to focus on other critical aspects of the brand's growth journey and streamline various internal processes. The impressive growth in online turnover, enhanced visibility, substantial Instagram following, and robust website traffic demonstrate the effectiveness of our collaborative efforts in transforming Dragon Diffusion into a thriving e-commerce brand.
Testimonial from Craig Wright - CEO
“Working with wtb.agency has been an exceptional experience for us.
“WTB's team, with their expertise in Shopify, content creation, social media, email marketing, and customer service, has significantly transformed our business, enhancing sales and customer satisfaction.
From creating a timeless visual identity to streamlining internal processes, WTB's strategic guidance has been invaluable. Shopify, expertly harnessed by WTB, has streamlined our operations, allowing us to focus on growth.
Their ingenious automation solutions have optimized our order management, ensuring precision and efficiency. In the realm of customer service, WTB's support has provided immense value.
I wholeheartedly recommend WTB to any organization seeking to enhance their e-commerce and digital marketing strategies. Their expertise and dedication have truly transformed our business.”
Last Writings by Morgane M.
Written by Morgane M.
Customer Succes, wtb.agency - Digital / Marketing / Shopify Agency in Brussels
Morgane epitomizes what it means to be a Customer Success Specialist in a technologically driven, customer-centric organization. Her blend of competence, friendliness, problem-solving skills, and customer advocacy makes her an invaluable asset to wtb.agency and its customers.