# We Think Beautiful (wtb.agency)

> A Shopify studio in Brussels. We move stores onto Shopify, build the ones that are not there yet, and write the software when Shopify alone will not do it.

Shopify Partner since 2014. Founded in Brussels in 2009. Five people, working from Brussels with people in Paris, Lisboa and Roma. Works in English, French and Dutch.

## Services

- Migration: Move to Shopify without losing data, rankings or a day of trading.
- Store build: End-to-end: design, build, content, and the operations behind it.
- Point of sale: Shopify POS set up or migrated, so the shop floor and the site agree.
- Growth: Marketing, analytics and the reporting that tells you which worked.
- Details: https://www.wtb.agency/shopify

## How a project runs

- You get a written scope: what we will do, what we will not, what it costs, and roughly how long. Fixed where we can fix it. If something is genuinely unknowable up front, we say that instead of padding the estimate.
- Some clients want a monthly retainer. Some want us gone and reachable. Both are fine. What we will not do is make you dependent on us to change your own opening hours.

## Questions we get asked first

- How long does a migration take? For a straightforward catalogue, four to six weeks from scope to live. What stretches it is rarely the products — it is usually a custom checkout, a subscription tool, or an ERP that has to keep talking to the store.
- Will we lose our Google rankings? Not if the redirects are done properly. We map every old URL to its new home before launch and check the crawl after. Expect a wobble for two or three weeks; expect it to come back.
- Do we need Shopify Plus? Usually not. Plus earns its price at high volume. Wholesale stopped being a reason in April 2026, when Shopify put its B2B features on every plan — but on the standard plans those features are the basics: company accounts, payment terms, three price catalogues at most. Ordering against a delivery date, recurring orders, a price profile for every client: the standard plans do not do that, and it is why we built Bee2Bee, which connects to your store rather than replacing it. We will tell you if you genuinely need Plus.
- Can we keep our current design? Yes, if it is working. Rebuilding a design your customers already know is often the most expensive way to change nothing. We will say when it is worth it and when it is not.
- What happens after launch? Whatever you want to happen. Retainer, occasional help, or nothing at all. You own the store and the code; we are not holding anything hostage.

## Products built by the studio

- [Bee2Bee](https://bee2bee-app.io): An ordering portal for producers, artisans, brands and wholesalers who sell to professional clients. Your catalogue, per-client pricing, and orders through to delivery or pickup. Connects to Shopify and Billit.
- [Jenee](https://jenee.io): Talent management and booking for model agencies. Boards, availability, options and confirmations in one place, with the client-facing side kept as personal as a phone call.
- [Jessee](https://jessee.eu): The systems studio side of the house. Twelve working systems across nine operating environments, each one published with what it does, what it is allowed to do, and how you would check it.

## Portfolio

### Things we build from nothing

- [BEE2BEE](https://bee2bee-app.io): Wholesale operations platform for food producers and B2B brands. Product design, PWA, data and visual identity.
- [JENEE](https://jenee.io): Talent management and booking platform for model agencies. Product design, PWA, AI and data.
- THALYS: Driving Assistance Application for Train Drivers Development

### Stores that sell

- [DRAGON DIFFUSION](https://dragondiffusion.com/): UX & UI + Shopify Store Build + Custom Developments + Digital Marketing + Custom Application + Data
- [STUDIO RACINES](https://studioracines.com/): UX & UI + Shopify Store Build
- [CHLORE SWIMWEAR](https://www.chlore-swimwear.fr/): UX & UI + Shopify Store Build + Custom Developments + Newsletter
- [DARLING'S CUPCAKES](https://darlingscupcakes.com/): UX & UI + Shopify Store Build + Custom Developments + Shopify POS + Kitchen Counter + Data
- [KURE](https://kurebrussels.com/): Shopify POS Services + Shopify Custom Developments + Data
- [100% SISTERS](https://www.100pour100sisters.com/): UX & UI + Shopify Store Build + Custom Developments + Shopify POS + Data
- [LE FOURBI DE CAPUCINE](https://www.lefourbidecapucine.com/): UX & UI + Shopify Store Build + Bee2Bee
- [COSMETICARY](https://www.cosmeticary.com/): UX & UI + Shopify Store Build + Custom Developments
- [COCO DONUTS](https://www.cocodonutsbrussels.be/): UX & UI + Shopify Store Build + Bee2Bee + Kitchen Counter
- [MISS SOPHIE](https://www.miss-sophie.be/): UX & UI + Shopify Store Build + Kitchen Counter
- [ISAAC SELLAM](https://www.isaacsellam.com/): UX & UI + Shopify Store Build + Data
- [BELGA & CO](https://www.belgacoffee.com/): UX & UI + Shopify Store Build
- [LUVIE HOUSE](https://luviehouse.com): UX & UI + Shopify Store Build
- [UNIFOR:ME BXL](https://www.uniforme-bxl.com/): UX & UI + Shopify Store Build + Custom Developments + Custom Application
- [HOPONO](https://www.hopono-shop.com/): UX & UI + Shopify Store Build + Shopify Migration (from Lightspeed eCom and Lightspeed Retail) + Custom Developments + Data
- [VOLTERE](https://voltere.eu/): UX & UI + Shopify Store Build

### Sites that carry a reputation

- [UNDP SELECT PROJECT](https://www.sustainingpeace-select.org/): UX & UI + Custom CMS Developments + Visual Identity
- [L'OLYMPIA MONTREAL](https://www.olympiamontreal.com/): UX & UI + Custom CMS Developments
- [THE SQUARE PRODUCTION](https://www.thesquare-production.com/): UX & UI + Custom CMS Developments
- [ARNOLD DE VINCK](https://www.arnolddevinck.com/): UX & UI + Custom CMS Developments + Visual Identity
- [LOUIZA AUKTION](https://www.louizaauktion.com/en/): UX & UI + Custom CMS Developments
- [MAISON CESSION](https://www.cession.be/): UX & UI + Custom Developments
- [IMM BRUSSELS](https://www.immbruxelles.com/): UX & UI + Custom Developments + Jenee + Digital Marketing Consulting + Data + Visual Identity
- [LES FILLES MODELS AGENCY](https://www.lesfillesmodelsagency.com/): UX & UI + Custom Developments + Jenee
- [MADISON FILMS](https://madisonfilms.fr/): UX & UI + Custom CMS Developments + Visual Identity
- [THE COLLECTIVE FITNESS](https://www.collectivefitness.pt/): UX & UI + Custom Developments + Visual Identity
- [YOGANG](https://www.yogang.fr/): UX & UI + Custom Developments + Visual Identity

Full list: https://www.wtb.agency/work

## Writing

- [Most of our automations do not use a language model](https://www.wtb.agency/insights/most-of-our-automations-do-not-use-a-language-model) (2026-08): Of the twelve systems we run in production, eight contain no model at all. Here is where a model earns its place, and where it is decoration.
- [Sixty-three security alerts. Two were real.](https://www.wtb.agency/insights/sixty-three-security-alerts-two-were-real) (2026-08): How to triage a dependency-alert pile without either ignoring it or losing a week to it.
- [An agent should be able to say what it is allowed to do](https://www.wtb.agency/insights/an-agent-should-be-able-to-say-what-it-is-allowed-to-do) (2026-08): Every capability we ship is gated by an explicit grant, refuses without it, and can be checked from outside. This is why we let software touch a client's orders.

## Contact

- Enquiries: https://www.wtb.agency/contact
- Email: manon@wethinkbeautiful.com
- Phone (Belgium): +32 467 071 040
- Phone (France): +33 6 19 08 38 95
- Address: rue de Livourne 36, 1000 Brussels

## Independent profiles

- Shopify Partner directory: https://www.shopify.com/partners/directory/partner/wtb
- Sortlist: https://www.sortlist.be/fr/agency/wtb-agency

French version of the site: https://www.wtb.agency/fr